Are you looking to generate a part-time income? If so, you might want to consider starting a dog walking business. After all, anyone that has a dog might need their dog walked throughout the day while they are working and/or doing other things. If you are planning on getting into this kind of venture, you are going to want to make sure that you treat it like a real business. If you think it is not a lucrative business, think again. It has a low barrier to entry and most importantly, a relatively lower barrier to entry because people generally need dog walkers to be located close to where they live or in the same neighborhood. Hence, you can start out by targeting your local area.
With that said, it is a business at the end of the day and you have to treat it as such. So let’s look at some of the things you’re going to have to do to get your clients.
One of the most important things you will have to start out with is marketing your business. You need people in your area to know that you are available for this service. And you will be doing this by using various forms of local marketing. Obviously, if you are going to be doing the walking yourself, you will want to make sure that you are able to successfully market yourself as a capable dog walker. For this reason, it would be wise to become certified in anything that you could utilize to sell yourself. Also, you will want to be sure that you are able to effectively market yourself as someone that is going to be able to get the job done. Thus, you will want to implement some sort of guarantee that a customer can rely on to know that the service is going to get completed as necessary.
Use Search Engines & Social Media
One of the best ways to not only build trust but also to market yourself and your business would be through the use of social media. Social media is easily one of the best ways to market your business and establish a good amount of trust because it will help to generate a much more personal type of relationship with your prospective clients. Platforms such as Facebook are great if you want to target local pet owners and households in your area. If you have your own website, you can Boost your posts to reach a local audience or you can even optimize your website for these local areas and use keywords that people looking for dog walkers would search in your area.
By doing this, your website will show up higher in the Search Engines for those searches and people will be more likely to purchase because they are specifically searching for your services. Visit a Melbourne SEO website if you want to learn more about how exactly this works.
By posting content, videos, and pictures of yourself and the dogs that you currently walk, you will be able to establish some kind of trust and authority on the subject and people will be much more willing and likely to contact you for your business. This level of Trust is something that is very crucial to success in Internet Marketing of any kind. It is one of the conversion factors that you must take into consideration when building an online marketing campaign. Again, if you are not sure about what you are doing or the specific kind of online marketing you should be doing, make sure to consult with a specialist and explain to them your specific circumstances so they can devise a customized plan for you. The experts at A.P. Web Solutions have been working with local businesses to achieve visibility for their business online and maximize their revenue.
Another important thing that you are going to need to do if you are looking to get into the dog walking business is to build a good amount of trust. Trust is typically needed in this kind of business because a lot of your clients might have to allow you access to their home while they are not present. Thus, if they are not able to trust you and if you are not able to prove to them that you are trustworthy, you are not going to get their business. For this reason, you will want to be sure that you do everything that you can to build trust. This might involve utilizing a lot of different kinds of techniques including proper documentation of when you arrive and when you leave, showing videos, etc.
One of the advantages of a dog walking business is that more often than not, your clients will medium to long term and once you have a household of a family that trusts you with their pet, you are likely to be in business with them for a while. This means that with time, you are likely to get pretty busy!